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Welcome to Coral Cadillac

 Thank you for visiting our website
Chris Berian
Dealer Principal


Coral Cadillac was founded in the autumn of 1973 by its former President, Norman E. Wiese. It was granted a franchise by the Cadillac Motor Car Division of General Motors for the Pompano Beach/Deerfield Beach area to be a full Sales and Service outlet exclusively for Cadillac automobiles.

A building site was located and acquired, and a well thought out facility was painstakingly constructed and equipped. Coral Cadillac opened its doors to the public for the first time on February 3, 1975.

Since that day, the facilities and properties held by the Dealership have expanded and been modified on several different occasions to keep abreast of the dynamic changes of our trading area. Our equipment and operations/support service – from the office to the shops, to the parts department – have been continually updated and supplemented to assure our customers and employees the best and most sophisticated facilities available. The workforce has grown from 40 employees on opening day to our current number of approximately 125 full time employees.

In 1995, Coral Cadillac was granted another franchise by a military manufacturer, AM General. The military version of today’s Hummer was known as a Hum-vee and had gained popularity in the U.S. market after Desert Storm. This low volume franchise exploded in the summer of 2002. General Motors purchased the Hummer brand from AM General and formed a new GM Division which developed and launched the all new H2.

Cadillac is once again a leader in quality, design and style which has made Cadillac an icon of luxury. With this and the very popular Hummer lines, we recognized the need for major expansion in our facilities to ensure our success in the future. Coral Cadillac once again must reinvest in its facilities. It was necessary to construct new state-of-the-art sales and parking facilities to accommodate our future growth.

Today, Coral Cadillac is among the most successful dealerships of its kind in the United States. We continue to be among the leaders in the top tier markets. We believe the principal ingredient of this success is the quality of our people and their commitment to exceed our customers’ expectations in quality of service. The excellence of their work and their professional attitude are what sets Coral Cadillac apart from the rest and motivates our customers to come back again and again.

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